Presence at trade fairs – key to success!

2018 has been a very special, positive year for the company. We celebrated our 50th anniversary launching the new EVA PRO sunlounger – the next step for our top model, EVA RG, designed by the industrial designer Jordi Aguilar. The new sunlounger with its refurbished, more modern style was a runaway success, positioning itself at the top of the ranking for our best-selling sunloungers.

We also took another step in design, partnering with designers to create some exclusive collections for our EVA PRO.

The talented Lara Costafreda created fabrics inspired by the Mediterranean to add a touch of colour and fun.


And the brilliant designer Mario Eskenazi partnered with us to create the slats, resulting in an innovative product that is one of a kind on the market.

Trade fairs allow you to quickly make contact with potential customers and are a great chance to showcase what you do and differentiate yourself from the competition. They are even a good launchpad for starting up international operations, as you usually meet visitors from other countries. A stand at a fair is a fabulous opportunity for showcasing your company and your presence alone allows you to boost the positioning of our products and your business image.  The relaxed atmosphere is useful for reinforcing your relationship with your usual customers, strengthening trade relations, proposing new agreements, offering different promotions and making sales.

2018 has been a very active year for Balliu as regards international fairs. We presented our products at a total of 20 trade events in different countries.

We took part in two of them directly. We presented all our new items at the most important trade fair for outdoor furniture: spoga+gafa (Cologne).

We took part at the Coperama Market Place in Barcelona — a partners-only event.

Balliu had a presence at the 18 remaining fairs through our partners and distributors.

In February, all of our new items and products were presented at the Andalusia Fair, H&T Malaga, the Beaches of Torremolinos Fair (all in Spain) and the annual SIPRHO Fair in Montpellier (France).

We also had a presence—through our representatives—at VVS Strandbeurs in Holland and at the annual HORECA trade show in Athens (Greece), and at the end of the month and beginning of March, at the GAST trade fair in Split (Croatia).

The EVA PRO sunlounger was presented thanks to our distributors at the HD Expo in Las Vegas in May, at ABASTUR in Mexico in August and at the Asonahores Fair in the Dominican Republic at the end of September.

In October, our distributors took part at the SUN-SIA Guest Trade Show in Rimini (Italy), at SALON ATLANTICA in La Rochelle (France) and at the ZwembadBranche Dag in Utrecht (Holland).

Lastly, in November, our outdoor furniture collections were presented at the Salon SETT in Montpellier (France), at the Swiss Bad Fair (Switzerland), at the Aalsmeer Trade Show (Holland) and at Xenia Expo in Athens (Greece).

The marketing department at Balliu Export would like to thank all of our distributors for their great work and their ongoing trust in the quality of our Balliu furniture.

At Balliu, we continue to carry out research and strive to provide you with the resistant, safe, top-quality, environmentally-friendly products that are best suited to the outdoors.


Here’s to 2019!