Presence at trade fairs – key to success!

2018 has been a very special, positive year for the company. We celebrated our 50th anniversary launching the new EVA PRO sunlounger – the next step for our top model, EVA RG, designed by the industrial designer Jordi Aguilar. The new sunlounger with its refurbished, more modern style was a runaway success, positioning itself at the top of the ranking for our best-selling sunloungers.

We also took another step in design, partnering with designers to create some exclusive collections for our EVA PRO.

The talented Lara Costafreda created fabrics inspired by the Mediterranean to add a touch of colour and fun.


And the brilliant designer Mario Eskenazi partnered with us to create the slats, resulting in an innovative product that is one of a kind on the market.

Trade fairs allow you to quickly make contact with potential customers and are a great chance to showcase what you do and differentiate yourself from the competition. They are even a good launchpad for starting up international operations, as you usually meet visitors from other countries. A stand at a fair is a fabulous opportunity for showcasing your company and your presence alone allows you to boost the positioning of our products and your business image.  The relaxed atmosphere is useful for reinforcing your relationship with your usual customers, strengthening trade relations, proposing new agreements, offering different promotions and making sales.

2018 has been a very active year for Balliu as regards international fairs. We presented our products at a total of 20 trade events in different countries.

We took part in two of them directly. We presented all our new items at the most important trade fair for outdoor furniture: spoga+gafa (Cologne).

We took part at the Coperama Market Place in Barcelona — a partners-only event.

Balliu had a presence at the 18 remaining fairs through our partners and distributors.

In February, all of our new items and products were presented at the Andalusia Fair, H&T Malaga, the Beaches of Torremolinos Fair (all in Spain) and the annual SIPRHO Fair in Montpellier (France).

We also had a presence—through our representatives—at VVS Strandbeurs in Holland and at the annual HORECA trade show in Athens (Greece), and at the end of the month and beginning of March, at the GAST trade fair in Split (Croatia).

The EVA PRO sunlounger was presented thanks to our distributors at the HD Expo in Las Vegas in May, at ABASTUR in Mexico in August and at the Asonahores Fair in the Dominican Republic at the end of September.

In October, our distributors took part at the SUN-SIA Guest Trade Show in Rimini (Italy), at SALON ATLANTICA in La Rochelle (France) and at the ZwembadBranche Dag in Utrecht (Holland).

Lastly, in November, our outdoor furniture collections were presented at the Salon SETT in Montpellier (France), at the Swiss Bad Fair (Switzerland), at the Aalsmeer Trade Show (Holland) and at Xenia Expo in Athens (Greece).

The marketing department at Balliu Export would like to thank all of our distributors for their great work and their ongoing trust in the quality of our Balliu furniture.

At Balliu, we continue to carry out research and strive to provide you with the resistant, safe, top-quality, environmentally-friendly products that are best suited to the outdoors.


Here’s to 2019!


Setting trend in Spoga!

We have come back from the holidays stepping hard, our presence in the Spoga Fair in Köln has been a success and for that we want to thank all our partners and visitors who have participated in the fair, especially our partner Johan Wijnja who after years of collaboration remains faithful to our team.

It has been three successful days of fair and according to the data of Köln Messe, the fair has closed its doors with an increase in the number of visitors, trends and innovations around the sector have attracted some 400,000 professional visitors from 114 countries. More than 2,000 exhibitors have presented all the technical innovations, the most current designs and the latest trends, all in one place and at the same time.

In our 50th anniversary Balliu has presented at the fair a new collection betting on innovation and setting a new trend in the market. Our designers have managed to offer novelties in their designs capturing the interest of our visitors.

Jordi Aguilar, industrial designer, has presented us with a new product; the new EvaPro, a reinterpretation of our bestseller Eva RG, with more current and ergonomic lines, more functionality and with maximum safety for the user.

Lara Costafreda, illustrator, has designed a unique, sensitive and elegant collection in three fabric designs for our Eva Pro that immerses her in the Mediterranean environment.

Mario Eskenazi, graphic designer, has achieved through simplicity to find the essence of the brand and translate it into our new deckchair reinterpreting the classic tablet in a novel product.

Thanking the three designers for participating in Balliu in this new stage, we are sure that their work will be well recognized. The strategy and the objective of the company has been consolidated by the image level and quality of its products and we will continue in constant work to do so.

And finally, thanks to all the Balliu team for the great effort and work they have done in recent months to achieve our prospects.



Essential Trends

Another year and once again the Milan Furniture Fair is hosting the principal design companies, who are unveiling the new trends that are coming for the 2018/2019 season.

On visiting the fair we see that the Nordic decorative style is disappearing in favour of a more retro style, characteristic of the 50’s and 60’s, tubular structures, circular forms and floral finishes; leading brands such as Kartell, Magis, Moroso and Jasper Morrisson are joining this new trend.

At this new edition, as we saw in the previous one, there are still sofa, chair and bench suites made in perforated plate, juxtaposing the solid and the void, so as to free part of the structure and achieve a lighter, more industrial appearance of the materials; Gandía Blansco, Magis and Dedon are moving in this direction.

Warm colours are coming to the fore, different tones of green, terracotta, pink and yellow, in their deepest shades and pastel, moving away from brighter colours and bringing a natural, peaceful air to exterior spaces.

We highlight Tórtora and bronze colours for the frames, bringing us to an earthier world where brown has the same importance as more traditional grey and white.

As far as finishes go, both for resin and aluminium, matt is gaining precedence over gloss, the latter increasingly absent in new furniture collections.

As we were already heralding  with the launch of our new EVA PRO sunlounger made from 100% recyclable resin, the ecological trend is getting ever stronger and becoming increasingly important. There is research into recyclable and biodegradable materials, as we can see in the Satellite Salon, where the brightest emerging talent exhibits, directed by Marva Friffins, and where on this occasion the awards have gone to designs with recyclable materials.

We also find this maxim with the new chair presented by Kartell, the BIO chair, manufactured in an innovative ecological material, heralding that it will become a general trend in the immediate future.

The Milan fair is not to be missed by design and decoration lovers, and for yet another year it has been an inspiring experience for the creation of new outdoor furniture collections.

Keep your eye on our blog, we will be presenting all our innovations soon!

Generation Z, the coming market.

We spoke about millennials last May, but this month let’s look at the subsequent demographic group, generation Z, born between 1994 and 2010, representing 25.9% of the world’s population.

Consumption theory indicates that the 18 to 24 year old population group is the most influential and progresses by pushing harder than any other generation. This generation does not accept playing a passive role for brands and publications; they want to produce their own content.

Initially leading brands were somewhat taken aback, but they are now on board with the trend. Some companies are already launching campaigns involving the consumer in the product development process, such as Starbucks (with their personalised recipes) or Nike (enabling customers to design their own shoes). Creative participation rather than simply personalisation is in vogue. Companies should follow that strategy to assert themselves with their new customers.

This is an altruistic, non-egotistical generation. They will prove upstanding and politically sensitive to issues such as economic and social inequality. They will look for jobs with meaning and which help them change the world.

Generation Z haven’t just been born within the digital domain. Living without technology is something they can hardly comprehend. They use the Internet to search for information from its portals, social networks, and video sharing websites.

Generation Z cannot see a world without instant access to the Internet from any device. Generation Z grew up within a scenario of uncertainty, marked by the post 9/11 worldwide economic recession. The perception of the world changed, social diversity increased, some social roles changed, and they specifically learned how to progress during difficult times. They are very mature, self-sufficient, and creative young people. They seek out memorable purchasing experiences that provide added value. Despite their current lack of purchasing power, brands need to consider this group to maintain their market positioning.

This means many brands look out over a new panorama of possibilities in which to unleash their creativity, as well as generate appealing and original content. Technology based ideas, such as augmented and virtual reality, are some of the best examples of this type of content.

As manufacturers, Balliu contemplates important aspects such as furniture personalisation. Ensuring our customers feel involved in each project is important to us, which is why we offer product personalisation options, such as the frame fabric finish or adding their own, exclusive logo.

Satisfying our customers’ needs is one of our main concerns. We analyse and work on developing proposals and designs with our distributors in order to create the most convenient and ideal solutions for every market.